2) Sign Up for Ad Words to immediately Profit with your affiliate programs.
Bid low to start, between 10-15 cents. Write good ads to get more clicks. Organize campaigns creating 2, one for keyword and one for site targeted traffic.3) Set up a sub site to increase conversion rate, we recommend the domain provider Homestead.
Use Commission Junction to find forced leads. Get free stuff to force leads. Write content.4) Include Ad Sense optimized for your site and styled to fit in.
Possibly get an eZine. A lot of marketers have discovered that the key to success is to increase conversion rate.
If you pay 15 cents a click on Ad Words for terms related to learn Spanish, SSL, Speak Latin American, and South American travel and Link your Ad Words ads directly to a learn Spanish affiliate program that pays you a handsome commission of $66 on an $88 dollar product, you are only likely to get about a 1% conversion rate. Let's look at an example.
You get 100 clicks a day from google key word searches and 100 from site targeted Ad Sense click through's (at a minimum of 30 cents each) to your Ad words ad. That's (100 X 0.15) + (100 X 0.30) = $45 cost, and (200 X 0.01) = 2 purchases @ $66 each = $132 revenue ($87 profit) / 200 Clicks = $0.66 revenue per click. A rule of thumb is take your Commission and times it by your conversion rate to get your Value Per Click and bid under this!
So, how do the smart marketers increase conversion rate?
They create a small web site, what we like to call a sub site, that's used to PRE-SELL the affiliate program and increase conversion rate, provide more useful content to web viewers, thus making them more likely to buy. Pre-selling on sub sites is where you don't approach people with a marketing pitch, but instead you give them what they want, useful information and beneficial/intriguing/entertaining content, then at the end you can hook in a friendly recommendation or review. Thus you have warmed up the prospect, got them in a positive friendly mode and can make a peer to peer recommendation as opposed to a marketing onslaught. The learn Spanish video uses one technique of pre-selling, giving out a free trial. So a sub site should profit with Ad Sense, Affiliate Programs, eCommerce, and an eZine. You can do it with Homestead or Global Domains International.
Creating sub sites can not only allow you to pre-sell and increase your conversion rate, they can provide additional streams of revenue. Of all the people reading your site approximately 5% will click on Ad Sense ads! If your Ad Words link directly to your affiliate programs this 5% is lost (maybe they click on your affiliates Ad Sense?) this group is the fence sitters, interested, but not necessarily ready or willing to purchase. These are people who like what you have said and feel as if they should reciprocate, are interested in the topic at hand or have A.D.D and would like to continue surfing.
Sub sites can also profit from forced lead and landing page strategies. These sources of income are simple. If you use programs like Commission Junction or Offer Vault you can find all sorts of people willing to pay you big bucks for targeted leads. To target your leads you need to force or incentivize them in a certain way and for a certain targeted area. Some categories pay as high as $50 a lead! If you take debt consolidation, or real estate, there are companies offering $20 a lead, you then incentive/force the lead. Offering a tax reduction strategy booklet, a home appraisal improvement kit, real estate flipping, budget investing, credit card refinancing or such. The person says YES I need this! As soon as they say this they are targeted, they simply fill out the lead form, get access to the goods, and the companies can follow up. You are happy you get $20, the company is happy they have a high yield, very interested/targeted customer, and the customer is happy, they get their bonus and help that the company offers should they choose to accept it. It's a win-win-win the trick is to find valuable, targetable free stuff/incentives. Creating a landing sub site is much simpler you just ask for the peoples contact info through a pasteable HTML form from aWeber and follow up via e-mail, possibly offering site access or some other reason/bonus.
Let's look at an other example.
VS
Profiting Strategy
To optimize for Ad Sense simply have a great site and your Ad Sense earnings will reflect that.
To optimize for Ad Words you can use times of day to get your add boosted during certain periods, exact key words, key words with buy or purchase in them, a large list of key words, a higher daily budget, higher PPC bids, and ads of higher quality and thus a greater click through rate to increase your Ad Words success.
Let’s look at an example of how this is done.
Optimizing For The Best
People often ask "what's the difference between a sub site and a main site?" Here is where we like to draw the line. Generally main sites use e-zines to create and maintain relation ships while trying to increase the number and frequency of visits/purchases. Some sub site owners have far to many sites to be bothered with e-zines, however, this differentiation is not necessarily accurate as there are still some sub site owners who use e-zines. There are really two more specific qualities that set main sites apart form sub sites, one is that a main site has its own product, (this could even be an e-book you wrote) service (your consultation?) program (members area or program created by another) the second quality of a main site is that it expands its profitability by taking advantage of e-commerce dropshipping. In essence this is having your own e-store, and selling whole sale goods on it. You make the sales on the site at retail price and the wholesaler sends the product from their warehouse to the consumer, you then keep the difference between wholesale and retail price, while never touching the product. To do this you need to find reliable wholesalers, we like to suggest Salehoo, Whole Sale 2B, and World Wide Brands you can then sell items on eBay and Amazon free and clear with out a web site! If you want to dropship through your own web site you need an e-commerece store, you can get one from Yahoo or upgrade your account with Homestead.
Going From A Sub Site To A Main Site
What To Do? Simple Steps To Follow For Profits
If you have a sub site you can optimize for search engines to get extra traffic! Optimizing for search engines is fairly simple you just need to know how they work. Firstly you need good content, if you are pre-selling you have this already. Some tips are to lace your content with key words, relative concepts and a good deal of synonyms. Search engines also want links, to get incoming links you can 1) pay bloggers to post about your site 2) write articles in directories (get paid) and include valuable back links (maybe even affiliate ones?) 3) get reciprocal links 4) pay people to link to you 5) give out awards with links attached 6) Post in forums 7) join link directories 8) get links from high authority sites like government pages, if they don't accept create a little site they will and link from there. To further increase your search engine traffic we suggest True Cash For You our sister site where you can learn how to do all of the above and how to market successfully online.
In this example our sub site helped to double conversions, and add 2 additional streams of revenue. Google Ad Sense and forced leads. Our profit went from $132 a day to $306. One must also consider that we can get more traffic because we can use search engines, and our topic is broader covering more inter-related subjects. The Revenue Per Click (using the same daily traffic quotas) is now $1.53 per visitor, up from $0.66. all things considered we wouldn't be surprised if you could generate 800 visits a day.
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Optimizing For Search Engines
5) Set up an account with a dropshipping company, Salehoo, Doba, Whole Sale 2B or World Wide Brands and start selling dropshipping merchandise on eBay and Amazon!
6) Get a store front through Yahoo or your domain provider and create your own e-commerce store for your web site.
7) Get more search engine traffic to your site and market effectively with a True Cash For You Subscription.
Google Internet Income
This site was designed not only to teach you the difference between Ad Sense and Ad Words, but to show you how you can use them to make money online. Whether you want to supplement your income or quit your job, with only a few hours of “work” a week Google can help.
How To Make Money With Ad Words And Ad Sense
Ad Words
Ad Sense
Created to boost Googles income and give quality PPC (Pay Per Click) traffic to any average Joe online. This includes the little guy who is not listed on the first 10 pages of Google’s free search results. You will see Ad Wirds Sponsored Links on the right hand side, and occasionally the top, of Google searches so a lot of eager eyes are bound to click.
Furthermore, each Ad Words account is under the supervision of the owner giving them the power to choose how they want their campaign to pan out. They can select the relevant key words to be shown and the bid they are willing to pay. They write their own ads, and include the link to where ever they want their traffic to go.
However, web site owners are not the only ones using Ad Words to promote. Smart marketers have figured out how to profit with Google using affiliate programs. They simply sign up to a site like Commission Junction, Click Bank, or Offer Vault and find some reliable, useful, high converting and well paying affiliate programs. Then they get the necessary referral URL links that credit their account, then BANG they are off promoting with Ad Words, no web site necessary. So if optimization is the job of the account holder, what does Google do?
Created to expand the Ad Words network and provide a revenue stream for web site owners. By displaying Ad Words ads on their site through Ad Sense site owners can make a portion of the Ad Words PPC bid (Approximately half, but Google doesn’t say exactly. We think it's graduated giving a higher % to those who get less clicks)
Income depends on the ads bid, the minimum is $0.30 with some key words as high as $20. Also, ads are targeted by key words on the site and Ad Words advertisers who purposefully, select the sites they want to advertise on.
Web sites have cropped up all over the internet that are dedicated to profiting with Ad Sense. A web master’s job should be to provide useful content to the internet! Google seems to think this way too, so sites that are solely intended for Ad Sense still require enough key word rich and relevant content to get ads targeted to their site. Although we do suggest that web masters look into affiliate programs (on Click Bank) drop shipping, and eZines to monetize traffic and increase their bottom line. Still, including Ad Sense to a site is as easy as copy and paste and a web master’s job of providing content is simple as well. Unfortunately Googles job isn’t so easy.
Googles Job
Googles Job
Is a large one, they have to crawl (search) the Ad Sense sites to find key word/content related ads to put up, additionally factoring in the demand for certain ads to be displayed on specific pages, all while splitting the revenue with the Ad Sense partners. Of course Google runs into a problem, they want their Ad Words users to save money and their Ad Sense users to make money. So the logic is that they will optimize with the most relevant ads, thus they are more likely to get clicked on. No clicks equals no money (for anybody) thus it pays to have good content AND skillful ads. Google also has to weed out those who aren’t performing well, abiding by terms of service or who are paying people to click.
Optimization
Optimization
People learned how to optimize their Ad Words campaign from Google, once you know how they work you can start giving them what they want, and getting what you want. Thus begins the delicate tight rope walk of Ad Words optimization.
Ultimately Google caters to the searchers; they are the primary audience, so by being more relevant to their searches you are doing them and Google a favor. Thus when optimizing key words get specific, but if your web site has a broad topic and/or you want more traffic get general, but general costs more.
When optimizing bids keep them low to maximize profits (per click) and high to increase traffic volume.
To increase click throughs differentiate, write outrageous ads, be funny, create need, use social proof and authority.
One can also optimize their results by expanding their ads exposure from Google Searches to unique individual sites that have Ad Sense code enabled. These ads are known to be placed on what Google Calls the Google Display Network. For best results look for sharing category and content connections. So, you can select likeminded sites all over the web to advertise on at a great price. Just remember Google will share Ad Revenue with these sites in Ad Sense! (see next).
Of course each Ad Sense site owner wants to make more money with their Ad Sense account.
By creating sites in high paying PPC areas, more can be made.
Google will split revenue more generously with users who get less clicks.
Situate your ads in smart places to get views and clicks, making them flow and blend with content (but not too much) is a good idea, as is including ads at the end of articles.
You can match ads to your web site in terms of color and styling.
By optimizing your web sites content by keyword, concept and category you can get more specific ads and become more favorable in Googles eyes, viewer eyes and potential advertiser eyes.
Track your campaigns so you know what percentage of traffic is clicking Ad Sense ads, and how much you make.
Synergise with other forms or revenue.
Then Google got a good idea "why don’t we increase the range of Ad Words, by putting the ads on related web sites around the internet? This will not only allow us to expand, but will give the web site owners a chance to profit with us!" Thus, Ad Sense is created and web sites every where find a new way to profit with their traffic. Through Google Ad Words PPC ads displayed on their site via Ad Sense.
Is to facilitate and optimize, objectively, the entire overall campaign. They try to optimize the minimum PPC cost bid for all Ad Words accounts; this saves you money. Also, Google is on the lookout for sites that don’t conform to its polices.
They also have to rank the ads in the order they are to be shown. Although all are given similar equal opportunity, those with a higher budget (a nice trick to increase your placement), higher bids per click, and a proven click through rate get a bonus when compared with others. Google also has to try to best meet the daily budget individually set by each account holder.
